Social Media Milestone

Penn Staters packed Old Main Lawn when ESPN’s College Game Day visited in September for the White Out against Auburn. Having the wildly popular show broadcast from University Park provided multiple opportunities to capture and share enduring moments on The Football Letter’s platforms. Photo credit: John Patishnock

Something cool happened the other day.

I was looking at the analytics for our Football Letter Twitter account, and I saw that for September, we surpassed a million impressions in the month.

“We” is the appropriate word here, as I’m fortunate to work with an inspiring and impressive group of colleagues. Between a team of writers, graphic designers, and website gurus — that’s not an official title, though I’ve learned it’s an apt description, as it seems like whenever an obstacle arises, a solution follows soon after — there’s a lot that goes on behind the scenes. 

And of course, John Black and Steve Manuel continue to provide coverage as only they can. 

What’s posted to our Twitter account is the final step of a lot of planning, working, editing, and sometimes traveling. Whenever we arrive at a hotel, my first two questions are always, “What’s the WiFi password?” and “How strong is the connection?”

As alumni know, we’ve expanded The Football Letter in the last year, airing a live, weekly online show — Football Letter Live — and sending a game day email that’s packed with videos, photos, and stories. Add in our video coverage, and there are now more ways for Penn Staters to stay connected to the football program through The Football Letter than ever before.

Sharing videos that transport Penn Staters onto the field at Beaver Stadium is one way that The Football Letter continues the original vision of Ridge Riley — and continued by John Black — to be the eyes and ears for alumni at games.

Of course, there’s another group that I need to mention: our Penn State alumni audience. We don’t reach that number without alumni and friends following us and sharing our posts. 

Above all, we hope you find value in our coverage. If you’re not at Beaver Stadium on game day, we want to make you feel like you were. If you’re in the stands, we want to make you feel like you were on the field

It’s all about recording and sharing enduring moments. Sometimes that’s in the form of videos, other times with photos, and still other times with John Black’s historic perspective. Through our twice-weekly emails, we combine all these aspects and add in some sharp graphics and features on our blog that readers hopefully find compelling. And it’s delivered right to your inbox, with no need to go searching.

We also updated our Football Letter landing page, which shares historical information on the publication, along with details on how to access past issues, another member benefit.

James Franklin rocking a fedora while celebrating with fans after a season-opening win at Wisconsin is just one example of the types of enduring moments we aim to share with Penn Staters.

Again, thank you for watching, reading, listening, and sharing. We hope to continue to grow our audience, and current Penn Staters who enjoy The Football Letter will play a pivotal role. If you know somebody who likes Penn State football — and we have a feeling that you do — go ahead and encourage them to give us a follow on Twitter or visit our landing page to learn more.

Of course, our audience grows simultaneously with our membership. If you’re not a member of the Alumni Association, you’re always welcome to visit alumni.psu.edu/join to become part of the Pride anytime you like. You’ll receive 30-plus benefits, including all The Football Letter emails throughout the season, and a whole lot more.

Lastly, if you have a story idea or know of a letterman or alumni volunteer who embodies the Success With Honor mantra, let me know at jmp411@psu.edu. We’re always happy to hear stories of Penn State alumni, and we look forward to sharing lots more this season and beyond. 

For more on The Football Letter, including online archives (requires Alumni Association member log-in), click here.

Not yet an Alumni Association member? Click here.

Follow the Football Letter on Twitter for more videos, photos, and features.

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